British Lion Food Store

They are the British Lion Food store, Balchik.

They are the only premier British frozen food specialist in Bulgaria - importer and supplier of top quality foods from the UK in Bulgaria (since 2004). They supply both the expatriate community, cafes, bars, restaurants and hotels throughout Bulgaria, Greece and Romania along with a few other countries. They retail and wholesale both frozen and ambient foodstuffs. They are fully registered and licensed in Bulgaria. They are British Lion Foodstore.

The store is founded by George St Clare who came to Bulgaria in 2004, setting up two real estate agencies: Albany properties and Accordia Properties.

He saw that there was a market for British food for the British expat community in 2007 and opened the British Lion Food Store in Balchik, specialising in all the British Favourites. It operates successfully on the Bulgarian Market since August 2008, based in the Northern Black Sea Coast Resort of Balchik. Prior to opening in Bulgaria, similar retail/wholesale activities were performed in Malta and Russia. Gradually he started selling also food that is part of the Russian and Ukrainian cuisine. One of the main advantages of British Foodstore is that the team welcomes any suggestions for additions to their range of products as well as the ease with which you shop. They support and open relationship with their customers and the positive reviews on their side just prove the value they possess.

In conjunction with the food business, George St Clare saw an opportunity for a new style of food vending machine. It is called "Tubz" and imported from the UK, where it is a great success.

Essentially, it is a highly attractive vending machine with a selection of "tubz", holding all types of sweets, nuts, dry fruits, which the purchaser selects by twisting the top of the machine. It is meeting with great success in many restaurants, bars and cafes - anywhere there may be a steady stream of people.

One of the major advantages British Foodstore has over its competitors in the food business is that It is fully registered with the authorities in regard to health certification, VAT and all the other associated elements and requirements of running a food business. Another plus is that they can deliver to your door overnight via courier anywhere in Bulgaria (including frozen goods in thermally lined boxes with special gel packs as well to ensure chill). They support different ways of payment and even PayPal in Bulgaria.

Bilyana Ninova

Bilyana Ninova is a Marketing specialist, content creator and hobby photographer.

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